Jennifer Aniston and her producing partner, Kristin Hahn, have formed their own production company, Echo Films, to develop movies as 'star vehicles' for Maniston.
Their company is 'starting off' with a first look deal at Universal.
Do we really need more direct to video releases?
Echo's emphasis will be on producing grounded, relatable material, say Maniston and Hahn.
"We're drawn to stories about people finding their voice and finding their way because they help us as listeners and viewers do what we feel we're all trying to do, which is making sense of our lives through the stories of others," Aniston said. "That's why we chose the name Echo, to echo back an idea, a challenge, something that resonates through all of us."
Yawn.
[Image via Fame Pictures.]
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